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Monthly Archive for: ‘June, 2015’

Culture matters in today's iconic brands

Brands Becoming Iconic: Start from Within

Culture plays a role of great importance in highly successful companies. We have found that companies who have established their …

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Branding Is Positioning

Branding is Positioning: The Science of Anchoring Your Company’s Message

Effectively branding your brand means that you are effectively positioning it to your target audience in two ways: 1) Your …

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