Spray La Vie

Brand to Human®

As the tanning industry faces increasingly negative publicity, it has become necessary for tanning companies to put greater focus on their available UV-Free options. Spray La Vie is one of the first companies of its kind to exclusively offer sunless tanning services. This is a revolutionary concept that, until now, has really not been considered a viable option by those in the industry. When the company asked us to create and develop the brand for this new venture, we knew that this idea would take off as an immediate success, and we were extremely proud to be a part of its creation.
BRAND CONCEPTION AND DEVELOPMENT.

The objective for this company was to give it a dazzlingly original brand with a chic, French panache that promotes the health and beauty industry in a youthful, sophisticated style. We were responsible for the complete Spray La Vie brand creation and development, corporate identity, interior design, website and Sociability Facebook page design, custom photography, exterior design, and video presentation.

CREATE AN INNOVATIVE NEW BRAND FOR AN INNOVATIVE NEW COMPANY.

The creation of the Spray La Vie brand was a unique experience, in that the company is one of the first of its kind. These days, getting this type of branding opportunity is rare; and we were thrilled to be able to set the standard for all the other companies that will no doubt try to follow in its wake. We, in typical fashion, wanted to set the bar at extraordinary.

Beginning with the creation of the company logo, we used a series of dots to subtly suggest a shower spray or water droplets to make a visual reference to the name. We created initial interior mockups for interior design approval, which then aided in construction build-out and vendor production. Following the mockup approval, we designed a custom wall paper and wall mural, as well as an interior sign.

Print collateral included stationery design, red and silver gift cards and key tags, promo cards, customer pamphlet, and franchise brochure. We created a presentation video to pique franchise interest and facilitate sales; also, we created the design for the company’s online login interface. The largest undertaking for this brand was the photo shoot: which included a hand-picked wardrobe of unique red and white dresses, couture hats, gloves, scarves, and shoes; model, hair and makeup scheduling; studio build-out and setup; photography, photo selection, and touch-ups.

SPRAY LA VIE CLIENTELE

Gender: 85% women; 15% men
Income: $45K-$150K range

Female Age Ranges:
19-25: 6.32%
26-35:18.3%
36-45: 30.82%
46-55: 15.92%
56-65: 5.32%

Occupation:
23% Professional
14% Upper Management
11% Sales and Marketing
12% Clerical
8% Middle Management
26% Nurses
6% Beauty

CHIC, DISTINCTIVE BRAND PIQUES FRANCHISE INTEREST AND FACILITATES SALES.

This new franchise is set to be spectacularly successful. The brand is unique, authoritative, and geared specifically to the company’s target market. The combination of beautifully designed stores, distinctive brand, and innovative business model is a true recipe for success.

VIA THE NTTI:

“For the past five years, sunless is one of the fastest-growing segments of the indoor tanning industry. In fact, LOOKING FIT’S® Top 250 statistics reveal that 40 percent of salons offer at least one sunless stand-up booth and 22 percent offer sunless airbrush or HVLP turbine services. Sunless has become an important player because it offers indoor tanning salons a new way to build their businesses and increase profits. Sunless tanning has opened up a limitless market, satisfying not only the tanning enthusiast but individuals who otherwise choose not to tan— indoors or outdoors—or who cannot achieve a tan.”