Brand to Human®

Culture matters in today's iconic brands

Brands Becoming Iconic: Start from Within

Culture plays a role of great importance in highly successful companies. We have found that companies who have established their …

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Branding Is Positioning

Branding is Positioning: The Science of Anchoring Your Company’s Message

Effectively branding your brand means that you are effectively positioning it to your target audience in two ways: 1) Your …

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Intangible entity to human identity

Branding: Intangible Entity to Human IDentity™

Today we live in The Human Era. In the past, brand “personality” was a combination of visual imagery and one-sided …

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Buyer Personas Examples

What Are Buyer Personas?

Buyer personas are fictional, generalized characters that can give you, as a business owner, an idea of who your ideal …

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