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The Psychology of Marketing and Consumer Behavior, Part 2
The Power of Choice In part one of this series on the psychology of marketing and consumer behavior, we gave …
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The Psychology of Marketing and Consumer Behavior, Part 1
An Introduction to Consumer Behavior The modern consumer doesn’t want to be reached. Consider that subtle ping of irritation every …
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Brand Response to Disasters
Brand Response to Disasters Companies Help Victims of Hurricane Harvey Hurricane Harvey hit Houston on August 25, killing 77 …
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Halloween’s Frighteningly Good Figures!
Ah, Halloween–that wonderful time of year when we put on costumes, drink pumpkin-flavored beer, and gorge on enough candy to …
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