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Brand Consistency Copy

The Importance of Design in Business

What do all the best brands have in common? Is it that they have great products or services? Sure. Do …

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Short and Sweet: Branding for the Long-Term Memory

Imagine two billboards on the side of the freeway. One has a powerful image and a word or two; the …

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Better Branding: The ‘Big Five’ Personality Traits

The key struggle for any brand is reaching its target audience. Understanding and communicating with your audience is the core …

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Mad Science: Viral Content in the Brand to Human® Era

Gaining attention for your brand gets harder every day. Over 400 hours of video is uploaded to YouTube every minute. …

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