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Category Archive for: ‘Brand Development’

Brand Consistency Copy

The Importance of Design in Business

What do all the best brands have in common? Is it that they have great products or services? Sure. Do …

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Billboard Wordpress

Short and Sweet: Branding for the Long-Term Memory

Imagine two billboards on the side of the freeway. One has a powerful image and a word or two; the …

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IDealogic HumanID

Better Branding: The ‘Big Five’ Personality Traits

The key struggle for any brand is reaching its target audience. Understanding and communicating with your audience is the core …

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Mad Science: Viral Content in the Brand to Human® Era

Gaining attention for your brand gets harder every day. Over 400 hours of video is uploaded to YouTube every minute. …

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