Outdoor marketing and advertising can be a highly effective and engaging method for reaching consumers. Advertising with billboards, fleet graphics, on transit shelters and commercial buildings are prime ways to get your brand noticed. Whether that’s done correctly or incorrectly, however, will determine just how effective these advertising mediums really are.
IDealogic’s® stance on outdoor marketing and advertising is that every aspect of your branding or advertising campaign needs to be consistent, it must make a statement, it must be seen (and not misinterpreted), be original and stand out from competitors, and be effectively directed to the target audience. We determine this using strategic planning and data assessment that pertains specifically to the industry, the target market, and the individual business of the client.
Outdoor design provides a myriad of opportunities to reach the target audience and can be extremely versatile, especially when using multiple messages across a singular campaign and/or brand strategy. We love this advertising medium and are exceptionally good at incorporating outstanding outdoor design elements into our clients’ branding and advertising strategies.