Design is a fundamental form of advertising that covers a broad spectrum of services such as brochures, pocket folders, media kits, catalogs, posters, and point-of-sale (POS) collateral. All forms of Print Design should be produced synonymously with your brand image. It is crucial to carry your brand consistently through every form of advertising. We have found that companies most often make the mistake of overlooking brand uniformity in this category. Successfully positioning your brand to the target audience is, in effect, dependent upon using a refined, cohesive brand theme in your combination of advertising mediums.
Done correctly, your company’s Print Design collection will enrich and strengthen your business. For example, your sales force should be equipped with an arsenal of complete, custom sales collateral which will, in turn, skyrocket sales. Educate your employees with professional training kits. Organize and simplify business procedures with customized forms and business collateral. Provide offer-driven pamphlets to your retail customers to create repeat business. Remember, every element matters- from stationery packages and business cards to packaging design and annual reports.
From the corporate perspective this includes Annual Reports, Sales Collateral, complex Corporate & Service Brochures, Business Plan Inserts, Merchandising Files Cards, Training Collateral and Training Kits. From the retail perspective this includes Price / Menu Boards, To Go and Catering Menus, Packaging Design (cups, bowls, boxes, napkins, bags, etc.), Gift Cards / Certificates & Jackets Design, Posters, Banner Stands / POS, Counter Cards, Franchise Pamphlet & Brochure Design, Employee T-shirts, Aprons, & Uniform Design, Coupon Packs… The list goes on and on (truly).