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All Posts Tagged Tag: ‘brand authenticity’

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Mad Science: Viral Content in the Brand to Human® Era

Gaining attention for your brand gets harder every day. Over 300 hours of video is uploaded to YouTube every minute. …

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Five Keys to Reaching Your Target Audience

Some of the biggest challenges for marketers are reaching their target audience and getting their attention. So how can you …

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The Psychology of Marketing and Consumer Behavior, Part 2

The Power of Choice In part one of this series on the psychology of marketing and consumer behavior, we gave …

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The Psychology of Marketing and Consumer Behavior, Part 1

An Introduction to Consumer Behavior The modern consumer doesn’t want to be reached. Consider that subtle ping of irritation every …

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