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All Posts Tagged Tag: ‘company branding’

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Short and Sweet: Branding for the Long-Term Memory

Imagine two billboards on the side of the freeway. One has a powerful image and a word or two; the …

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Mad Science: Viral Content in the Brand to Human® Era

Gaining attention for your brand gets harder every day. Over 300 hours of video is uploaded to YouTube every minute. …

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Five Keys to Reaching Your Target Audience

Some of the biggest challenges for marketers are reaching their target audience and getting their attention. So how can you …

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The Psychology of Marketing and Consumer Behavior, Part 2

The Power of Choice In part one of this series on the psychology of marketing and consumer behavior, we gave …

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