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The Importance of Design in Business
What do all the best brands have in common? Is it that they have great products or services? Sure. Do …
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Short and Sweet: Branding for the Long-Term Memory
Imagine two billboards on the side of the freeway. One has a powerful image and a word or two; the …
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Five Keys to Reaching Your Target Audience
Some of the biggest challenges for marketers are reaching their target audience and getting their attention. So how can you …
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The Psychology of Marketing and Consumer Behavior, Part 1
An Introduction to Consumer Behavior The modern consumer doesn’t want to be reached. Consider that subtle ping of irritation every …
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