ATTENTIONAPPEALPERCEPTIONACTIONCONNECTIONVISUAL CORTEX
Today’s consumer has more choices than ever before.
To make your brand stand out from the crowd, we design
your brand and messaging to reach out and grab their
attention. We establish long-term associations in the Visual
Cortex with stellar design and purpose-driven messaging
so your brand stays top of mind.
ATTENTIONAPPEALPERCEPTIONACTIONCONNECTIONTEMPORAL LOBE
Why do humans prefer attractive things? Brain
studies have shown that attractive aesthetics
can trigger the part of the brain that causes us
to act. Beauty literally moves us. Much of this
happens subconsciously in the Temporal Lobe,
where visual and auditory signals are processed.
Based on the science of aesthetics, we apply this
information to create unparalleled brand appeal
that attracts and captivates your audience.
ATTENTIONAPPEALPERCEPTIONACTIONCONNECTIONAMYGDALA
Did you know that 90% of all purchasing decisions are made subconsciously?
The Amygdala, the emotional center of the brain, processes information 5 times faster than the thinking mind. We’re experts at influencing a brand’s perceived value to ensure that subconscious decisions in your favor are a no-brainer.
ATTENTIONAPPEALPERCEPTIONACTIONCONNECTIONFRONTAL CORTEX
What stops people from buying? Believe it or not, the biggest deterrent is the Paradox of Choice: the abundance of options. The Frontal Cortex is bombarded with around 10,000 decisions every day, so it’s easy to see how the average customer can be overwhelmed. We solve this problem by using a mechanism called positive framing. This activates the decision-making center of the brain, which helps encourage customers to choose your brand over the competition.
ATTENTIONAPPEALPERCEPTIONACTIONCONNECTIONLIMBIC SYSTEM
There’s no denying the influence of emotion on our experience with the world around us. The Limbic System has no capacity for language and works entirely through emotion and intuition. This part of the brain focuses less on how things work and more on why. We harness this information to create brands that appeal to the purpose-oriented, emotional mind in order to build lasting, meaningful connections with your ideal customers.
