We’re a strategic full-service Branding Agency.

We scientifically engineer and design memorable brand identities for mid-market companies.
Our focus is to grow our clients by capturing market share and increasing mind share.

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Idealogic uses art & science to attract your audience

ATTENTION APPEAL PERCEPTION ACTION CONNECTION

ATTENTION APPEAL PERCEPTION ACTION CONNECTION

VISUAL CORTEX

Today’s consumer has more choices than ever before. To make your brand stand out from the crowd, we design your brand and messaging to reach out and grab their attention. We establish long-term associations in the Visual Cortex with stellar design and purpose-driven messaging so your brand stays top of mind.

ATTENTION APPEAL PERCEPTION ACTION CONNECTION

TEMPORAL LOBE

Why do humans prefer attractive things? Brain studies have shown that attractive aesthetics can trigger the part of the brain that causes us to act. Beauty literally moves us. Much of this happens subconsciously in the Temporal Lobe, where visual and auditory signals are processed. Based on the science of aesthetics, we apply this information to create unparalleled brand appeal that attracts and captivates your audience.

ATTENTION APPEAL PERCEPTION ACTION CONNECTION

AMYGDALA

Did you know that 90% of all purchasing decisions are made subconsciously? The Amygdala, the emotional center of the brain, processes information 5 times faster than the thinking mind. We’re experts at influencing a brand’s perceived value to ensure that subconscious decisions in your favor are a no-brainer.

ATTENTION APPEAL PERCEPTION ACTION CONNECTION

FRONTAL CORTEX

What stops people from buying? Believe it or not, the biggest deterrent is the Paradox of Choice: the abundance of options. The Frontal Cortex is bombarded with around 10,000 decisions every day, so it’s easy to see how the average customer can be overwhelmed. We solve this problem by using a mechanism called positive framing. This activates the decision-making center of the brain, which helps encourage customers to choose your brand over the competition.

ATTENTION APPEAL PERCEPTION ACTION CONNECTION

LIMBIC SYSTEM

There’s no denying the influence of emotion on our experience with the world around us. The Limbic System has no capacity for language and works entirely through emotion and intuition. This part of the brain focuses less on how things work and more on why. We harness this information to create brands that appeal to the purpose-oriented, emotional mind in order to build lasting, meaningful connections with your ideal customers.

We are the experts in the

Art

&

Science

of company branding

We are the experts in the

Art

&

Science

Of company branding

We’re a strategic full-service Branding Agency.

VISUAL CORTEX

TEMPORAL LOBE

AMYGDALA

FRONTAL CORTEX

LIMBIC SYSTEM