Benthic came to us for the creation of digital channel assets as well as a complete website redesign and development. We were tasked to raise the brand’s perception in the marketplace and bring the brand into today’s digital age.
The company had an existing site that did not showcase the forward-thinking organization’s innovative capabilities. The outdated site featured an antiquated aesthetic with outdated function, and the layout pushed a lot of important content to the user in a repetitive way. Because everything looked the same, nothing felt important. In reality, however, Benthic’s work is exciting, innovative, and very interesting. We knew the brand needed to look as innovative as it is. The custom site we built would need to be easily updatable with new projects and offerings and prominently feature the company’s exciting accomplishments and advancements.
Our overall strategy was to position Benthic as an innovative industry authority with elevated brand perception and awareness through marketing and communications development and the development of assets to enhance their sales process. An immediate and #1 goal for all projects was to increase the brand’s overall perceived value. Everything that Benthic can do, and for whom, needed to be extremely clear.
It was imperative to combine cutting-edge design standards with a strategically engineered user experience for these digital channels to accomplish the many objectives needed for project success.
We focused on designing a unique online experience that navigated the user to consume content and take action. We highlighted the company’s futuristic inventions and incorporated custom, cutting edge UI/UX design with varying levels of functionality complexity based on the client’s unique needs. It was critical for the design to exude a look and feel of “innovation” and “safety by design” through creative and messaging that eliminated existing misperceptions about Benthic. We made sure to convey the company’s comprehensive capabilities, markets serviced, updated time of experience, and more so that consumers would have a better understanding of all of the company’s proficiencies and accomplishments.
The new website features keyword rich copywriting and image descriptions and is designed to target the unique client/prospect subsets through an easily accessible site navigation and specific messaging. To showcase Benthic’s worldwide project activity, we included an interactive map for users to view the company’s global impact. We provided easy access to career information to ensure that the company can clearly align with and easily obtain potential candidate leads of new graduates and industry professionals who are looking for work within a safe, innovative environment.
The newly designed site features a variety of strategically innovative sections. We created a site search feature that filters through projects, case studies, capabilities, client subset, and site content to optimize the user experience. The site features an updated picture gallery and video library, functionality-based case studies, a list of all certifications appropriate for public viewing, and an easy-to-update blog section which includes relevant news, innovations, media, & PR.
SCOPE OF WORK: B2B
- Site Experience Strategy
- UI/UX Wire Frames
- Site Prototyping
- Website Design
- Mobile + Responsive
- Content Creation
- Brand Messaging
- Content Writing
- Employee Communications
- Corporate Communications
- External Communications
- Keyword Strategies
- Proprietary Images
- Custom Digital Illustrations
- Digital Design
- Presentation Design
FROM THE CLIENT
“My original expectation on the new website was to showcase the company’s amazing personnel, innovative equipment and commitment to safety. There can be no doubt this website has surpassed my expectations.”
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