Neuromarketing: The Key to Understanding Subconscious Consumer BehaviorDecember 30, 2021How do you best understand why consumers choose your brand versus a competitor’s (or vice versa)? [...]
PSYCHOLOGICAL INFLUENCES ON THE CONSUMER DECISION PROCESS: PT 2: LearningSeptember 15, 2021As a marketing leader, do you wish you had the power to predict consumer behavior? This ability [...]
Psychological Influences on the Consumer Decision Process: Pt 1: Consumer PerceptionJuly 15, 2021As a marketing leader, you understand firsthand that your ability to improve your brand’s [...]
Crossing the Chasm: Consumer Behavior and Tech AdoptionMay 4, 2021American theorist Geoffrey Moore adapted the original Diffusion of Innovation theory to form his [...]
Diffusion of Innovation Theory: Part 1 of Brand Adoption SeriesMarch 8, 2021According to Harvard Business School professor Clayton Christensen, there are over 30,000 new [...]
Social and Cultural Factors that Influence Consumer Buying Decisions: Purchasing of Psychology IVJanuary 19, 2021Previously in our Psychology of Purchasing series, we covered psychological factors that can [...]
Brand Style, Aesthetics, and Messaging: Psychology of Purchasing, Part IIIDecember 21, 2020Branding elements such as styling, messaging, and aesthetics can have a significant psychological [...]
Impulse Buying Behavior: Psychology of Purchasing IIDecember 7, 2020Impulse buying is an unplanned decision to purchase goods or services whether we need them or not. [...]
