INTANGIBLE ENTITY
TO HUMAN IDENTITY™
TO HUMAN IDENTITY™
We have invented the Brand Model®, our proprietary, scientific approach to branding. The Brand Model® revolves around psychology, human nature, and human behavior. We believe brands should no longer be intangible entities; instead, they should have personality and exist with human-like identities. Brand personification gives people the ability to relate to a brand on a deeper, more meaningful, personal level—a lifestyle level. This focused approach embodies all it means to be human, from the beliefs that drive us, the commonalities we share, our interests, motivations, and the emotions that connect us.
Our process allows the brand to create and nurture connections, or bonds, with the people who interact with and purchase from it. We call this Brand to Human®: our scientific branding approach that creates the bonds between brands and consumers. It carries great meaning and purpose. It’s our why. The reason we get out of bed every day. Our noble purpose.
“Don’t think like a company when trying to connect with your customers. Think human to connect with other humans.”
– Ron Netanel
FROM THE LAB
We engineered our Brand to Human® process by testing and measuring all of our work using the scientific method. In doing so, we discovered that our most successful works shared some unique similarities that we marked as “indicators” that would indeed prove to be of great significance. We then delved into analyzing some of the world’s most iconic brands such as Apple, Harley Davidson, Google, Nike, and Volkswagen (just to name a few). From our analysis, we created case studies to see what we could uncover about their successes.
We concluded that these organizations have done more than create amazing products; they have reached significance. Led by those whom we refer to as Visionaries, these brands have become more than companies—they are movements fueled by a shared ethos. We identified the fundamental building blocks needed to create significance; and as a result, we formulated our innovative, human-based branding approach that could be applied to any brand, regardless of the industry.
“Data uncovers patterns. Understanding patterns allow your BRAND TO understand HUMAN behavior.”
– Ron Netanel
THE RESULTS
After our in-depth research and development, we integrate our Brand to Human® method into our client partners’ business models. We transform each business model into a Brand Model®—uniquely positioning the organization to experience a greater level of perceived value and success within its market.
We engineer each brand to appeal to its ideal target audience with a focus of developing and nurturing a CULTure Community. When brands give people the ability to belong to something greater than themselves—to essentially share a culture in which they all feel connected—passionate, loyal followings are born. Their customers are much more than transactions; they become connected to these companies as loyal brand advocates.
Through the science of psychology and what we know about human nature and human behavior, our clients reap great reward. There are long-term benefits to understanding their ideal customers’ values and beliefs, and by aligning with and appealing to them on a deeper level.
WE LIVE IN A
BRAND TO HUMAN® ERA
Our Brand to Human® method carries the highest hope and promise to us at IDealogic®. To this day, we still continue to improve this scientific branding approach with ongoing, real-life and real-time testing and measuring in order to ensure the greatest level of success possible.
We focus on building profitable relationships between companies and the people who purchase from them. We believe every company, in every industry, should engineer its brand around the people who matter, so that the brand revolves around what it means to be human.
We believe that we can help every brand find its purpose. Our goal is to help purpose-driven brands gain recognition as industry leaders in their markets through strategic branding positioning.
Hire us to attract your customers on a deeper level–a lifestyle level. Hire us to strategize. To grow. To exceed.
INTANGIBLE ENTITY
TO HUMAN IDENTITY™
We have invented the Brand Model®, our proprietary, scientific approach to branding. The Brand Model® revolves around psychology, human nature, and human behavior. We believe brands should no longer be intangible entities; instead, they should have personality and exist with human-like identities. Brand personification gives people the ability to relate to a brand on a deeper, more meaningful, personal level—a lifestyle level. This focused approach embodies all it means to be human, from the beliefs that drive us, the commonalities we share, our interests, motivations, and the emotions that connect us.
Our process allows the brand to create and nurture connections, or bonds, with the people who interact with and purchase from it. We call this Brand to Human®: our scientific branding approach that creates the bonds between brands and consumers. It carries great meaning and purpose. It’s our why. The reason we get out of bed every day. Our noble purpose.
“Don’t think like a company when trying to connect with your customers. Think human to connect with other humans.”
– Ron Netanel
FROM THE LAB
We engineered our Brand to Human® process by testing and measuring all of our work using the scientific method. In doing so, we discovered that our most successful works shared some unique similarities that we marked as “indicators” that would indeed prove to be of great significance. We then delved into analyzing some of the world’s most iconic brands such as Apple, Harley Davidson, Google, Nike, and Volkswagen (just to name a few). From our analysis, we created case studies to see what we could uncover about their successes.
We concluded that these organizations have done more than create amazing products; they have reached significance. Led by those whom we refer to as Visionaries, these brands have become more than companies—they are movements fueled by a shared ethos. We identified the fundamental building blocks needed to create significance; and as a result, we formulated our innovative, human-based branding approach that could be applied to any brand, regardless of the industry.
“Data uncovers patters. Understanding patterns allows your Brand to understand Human behavior.”
– Ron Netanel
THE RESULTS
After our in-depth research and development, we integrate our Brand to Human® method into our client partners’ business models. We transform each business model into a Brand Model®—uniquely positioning the organization to experience a greater level of perceived value and success within its market.
We engineer each brand to appeal to its ideal target audience with a focus of developing and nurturing a CULTure Community. When brands give people the ability to belong to something greater than themselves—to essentially share a culture in which they all feel connected—passionate, loyal followings are born. Their customers are much more than transactions; they become connected to these companies as loyal brand advocates.
Through the science of psychology and what we know about human nature and human behavior, our clients reap great reward. There are long-term benefits to understanding their ideal customers’ values and beliefs, and by aligning with and appealing to them on a deeper level.
WE LIVE IN A
BRAND TO HUMAN® ERA
Our Brand to Human® method carries the highest hope and promise to us at IDealogic®. To this day, we still continue to improve this scientific branding approach with ongoing, real-life and real-time testing and measuring in order to ensure the greatest level of success possible.
We focus on building profitable relationships between companies and the people who purchase from them. We believe every company, in every industry, should engineer its brand around the people who matter, so that the brand revolves around what it means to be human.
We believe that we can help every brand find its purpose. Our goal is to help purpose-driven brands gain recognition as industry leaders in their markets through strategic branding positioning.
Hire us to attract your customers on a deeper level–a lifestyle level. Hire us to strategize. To grow. To exceed.
INTANGIBLE ENTITY
TO HUMAN IDENTITY™
We have invented the Brand Model®, our proprietary, scientific approach to branding. The Brand Model® revolves around psychology, human nature, and human behavior. We believe brands should no longer be intangible entities; instead, they should have personality and exist with human-like identities. Brand personification gives people the ability to relate to a brand on a deeper, more meaningful, personal level—a lifestyle level. This focused approach embodies all it means to be human, from the beliefs that drive us, the commonalities we share, our interests, motivations, and the emotions that connect us.
Our process allows the brand to create and nurture connections, or bonds, with the people who interact with and purchase from it. We call this Brand to Human®: our scientific branding approach that creates the bonds between brands and consumers. It carries great meaning and purpose. It’s our why. The reason we get out of bed every day. Our noble purpose.
“Don’t think like a company when trying to connect with your customers. Think human to connect with other humans.”
– Ron Netanel
FROM THE LAB
We engineered our Brand to Human® process by testing and measuring all of our work using the scientific method. In doing so, we discovered that our most successful works shared some unique similarities that we marked as “indicators” that would indeed prove to be of great significance. We then delved into analyzing some of the world’s most iconic brands such as Apple, Harley Davidson, Google, Nike, and Volkswagen (just to name a few). From our analysis, we created case studies to see what we could uncover about their successes.
We concluded that these organizations have done more than create amazing products; they have reached significance. Led by those whom we refer to as Visionaries, these brands have become more than companies—they are movements fueled by a shared ethos. We identified the fundamental building blocks needed to create significance; and as a result, we formulated our innovative, human-based branding approach that could be applied to any brand, regardless of the industry.
“Data uncovers patterns. Understanding patterns allow your BRAND TO understand HUMAN behavior.”
– Ron Netanel
THE RESULTS
After our in-depth research and development, we integrate our Brand to Human® method into our client partners’ business models. We transform each business model into a Brand Model®—uniquely positioning the organization to experience a greater level of perceived value and success within its market.
We engineer each brand to appeal to its ideal target audience with a focus of developing and nurturing a CULTure Community. When brands give people the ability to belong to something greater than themselves—to essentially share a culture in which they all feel connected—passionate, loyal followings are born. Their customers are much more than transactions; they become connected to these companies as loyal brand advocates.
Through the science of psychology and what we know about human nature and human behavior, our clients reap great reward. There are long-term benefits to understanding their ideal customers’ values and beliefs, and by aligning with and appealing to them on a deeper level.
WE LIVE IN A
BRAND TO HUMAN® ERA
Our Brand to Human® method carries the highest hope and promise to us at IDealogic®. To this day, we still continue to improve this scientific branding approach with ongoing, real-life and real-time testing and measuring in order to ensure the greatest level of success possible.
We focus on building profitable relationships between companies and the people who purchase from them. We believe every company, in every industry, should engineer its brand around the people who matter, so that the brand revolves around what it means to be human.
We believe that we can help every brand find its purpose. Our goal is to help purpose-driven brands gain recognition as industry leaders in their markets through strategic branding positioning.
Hire us to attract your customers on a deeper level–a lifestyle level. Hire us to strategize. To grow. To exceed.
