In the average day, radio reaches about 60% of American adults (18+). Moreover, radio reaches a weekly audience of 243 million Americans. Online ad revenue for radio stations for 2012 was $491 million, and is estimated to reach $818 million by the year 2017. Twenty-seven million people (aged 12+) have listened to a podcast in the last month. (Info via Edison Research & BIA/Kelsey)
Obviously, broadcast media reaches millions of people and can be an essential part of a successful branding or advertising campaign. Not only do we create stellar content for TV, Video, and Radio, we also analyze applicable data to create the placement strategy behind it. Strategy is key for clients to realize the biggest return on investment (ROI) possible. With every strategy we implement, our goal is not just to meet our clients’ ROI goals, but also to exceed them.