For businesses, social media is a multi-faceted tool is too valuable to be ignored. From an SEO perspective, networking via social media is a powerful way to increase your website’s search engine ranking. From a branding perspective, social media is a great way to extend your online presence beyond your website. Social media should be used as a tool where each application does something different for your company, and is a unique way to promote your business in a way that your website doesn’t.
There is such a variety of social media applications (i.e. Facebook, Twitter, Yelp, Google +, Flickr, LinkedIn, Blogger, etc.) that finding several to fit your company’s profile is easy (and free!), whether the goal is to pass along news editorials about your industry; to offer your own knowledge-based articles in order to promote your business as an industry leader; to feature your work or portfolio; to give the consumer a place to get to know your business, products, or staff in order to build brand loyalty; to display a lighter, behind-the-scenes look into your company; to offer promotions, sales, and offers; or to highlight and list services and products.The ability to navigate from each social media network and back to your website will give customers a complete view of your company and what it offers. The combined experiences from all networking locations should reinforce each other and create a complete story to give the consumer a good understanding of your company’s how, when, where, what, and why.
Promoting your company through Social Media Marketing is an extremely effective strategy that can get you links, get you noticed, and generate a considerable amount of both online and in-store traffic. This promotional method is an outstanding way to reach specific audiences, gain leads, and promote sales. The immediate return on investment (RTI) for social media marketing, when done correctly, can be remarkable; and more importantly, is a method to acquire new customers, earn customer loyalty, and gain repeat sales.