Do your customers feel aligned with your company, its values and standards—its WHY? Are they brand advocates? Do you provide them the ability to feel an emotional connection to your company? Do you have a strong customer base, not because of the number of transactions you have, but because of the number of people who emotionally and transactionally support your brand? There’s so much that your company can do to strengthen its relationships with customers and raise their perceived value of your brand.
If your company isn’t making an effort to strengthen the bond between Brand to Human®, you’ve got competitors who are.
It’s time to make some changes in your organization to ensure that you’re capitalizing on all the benefits this kind of company/customer relationship will bring to the table. If not, you’re selling your company short.