Blogic

Brand to Human®

"Culture Gives Companies a Purpose"- Ruth Netanel

Why Company Culture Matters…More Than You Think

Have you ever noticed that your outlook for the day somehow seems to predicate how your day actually turns out?

There’s just something about a positive or negative frame of mind that can have a direct correlation to how your day goes. This same phenomena happens with companies; only on a  magnified scale. The attitude of company leadership affects the attitudes of employees, which affects how employees interact with customers, which affects whether or not the customers have a good or bad brand experience. It’s a ripple effect.

Attitudes create culture. Culture gives companies a purpose—a guide that leads everyone to care, or not to care. To feel loyal and give their best, or not. What kind of culture are you creating in your company? Are you guiding your people to have good or bad days? If you’re wondering why no one seems to care, feel loyal, or give their best, perhaps it’s time to invest in developing a more positive company culture. Then watch how this affects you, your employees, your customers, and your bottom line—for the positive!