IDealogic® Brand Lab has been named brand strategy and brand development Agency of Record for ACCC Insurance Company. The industry agnostic agency was chosen by the multi-state insurance company because of its scientific approach to branding, marketing, and advertising. IDealogic® Brand Lab will reshape ACCC’s online/offline presence to positively reinforce the brand in the minds of consumers.
IDealogic’s® Brand Method includes a market and brand analysis, custom brand strategy, visual identity design, customer experience development, results-driven advertising campaigns, sales activation systems, marketing communications, and much more. The firm’s innovative Brand Science is designed to raise the perceived value of client brands and foster passionate, loyal communities. IDealogic® calls this company-to-customer relationship Brand to Human®.
Established in 1997, the privately held, Houston-based insurance company is a leading provider of non-standard auto insurance. ACCC currently insures over 350,000 vehicles and is partnered with over 3,000 independent agents. The brand strongly believes that its continued success is due to hardworking, career-minded individuals dedicated to providing the best product and customer service in the non-standard auto insurance market. ACCC truly cares about its policyholders, valued agents, and staff; and the upward mobility and career growth of its employees is highly encouraged.
“Due to a lack of brand presence, important elements — such as the company’s family-oriented internal culture, how well they handle claims, the respect leadership has for staff, and the way the organization genuinely cares about their insureds — is not evident. Our mission is to turn this great organization’s reputation around by showcasing the truth and compassion this company has with its policyholders, agents, employees, communities, and also with non-policyholder claimants.” – Ron Netanel, Founder of IDealogic® Brand Lab
Read the official press release.