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  • We transform brands from intangible entities to human identities.
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Creating the Bond

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Dick's Sporting Goods Foundation's initiative to save high school sports

Brand Spotlight: Dick’s Sporting Goods and “Sports Matter”

Did you know that by 2020, 27% of high schools are projected to have no sports? Or that from 2009 to 2011, $3.5 billion dollars in funding was cut from youth sports? Some of us are into sports and some of us aren’t- but either way, this information should be startling. The debate of whether or not to cut extracurricular …

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The Secret of Company Culture- Part 2

The SECRET of company CULTure: its exponential affect on your bottom line. (Part 2)

Culture as Company In my previous segment, I defined culture and used a broad look to discuss culture’s role in defining a country. This segment will discuss culture and its parallel role within organizations; so instead of using geography, I will substitute company for country. Most clients I work with, or people I speak to, think they have an understanding …

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