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The Psychology of Marketing and Consumer Behavior, Part 2

The Power of Choice In part one of this series on the psychology of marketing and consumer behavior, we gave a brief overview of the definition of consumer behavior, the impact it has on society, and how it is applied by marketers. This week we’ll be discussing the capital C: Consumer. We’ll give an overview of the different types of …

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The Psychology of Marketing and Consumer Behavior, Part 1

An Introduction to Consumer Behavior The modern consumer doesn’t want to be reached. Consider that subtle ping of irritation every …

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Brand Response to Disasters

Brand Response to Disasters Companies Help Victims of Hurricane Harvey   Hurricane Harvey hit Houston on August 25, killing 77 …

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Frighteningly good Halloween statistics

Halloween’s Frighteningly Good Figures!

Ah, Halloween–that wonderful time of year when we put on costumes, drink pumpkin-flavored beer, and gorge on enough candy to …

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We are Brand Model Visionaries

Calling All Visionaries

A Visionary is someone who’s not scared to think BIG. Someone who looks beyond what they can presently see. Someone …

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