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The Science of Franchisable Brands℠
Our Brand Analyses provide invaluable information, including industry insights, brand overview, and much more.
Brand to Human®
What creates the bond between ourselves and the companies we love? How do companies cultivate a powerful brand following?
Our portfolio shows off our creative capabilities and extensive range of work. There’s room for your brand too!
The meaning of the word “Brand” has evolved a great deal over time. The term originally referred to the practice of burning a mark onto something in order to designate ownership. It then evolved to include marks or stigmas put upon criminals or those in disgrace (The Scarlet Letter, anyone?). As early as the 1200’s, Italians began putting unique watermarks …
Branding is not only for Fortune 500 businesses or large conglomerates. Branding is for every business, from one-person operations right on up to the big kahunas. So what is the big deal about branding, and why is it so important? Fact #1: A brand is a company’s identity: it is the defined image of the company and what it …