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Brand to Human®
Our Brand Analyses provide invaluable information, including industry insights, brand overview, and much more.
Creating the Bond
What creates the bond between ourselves and the companies we love? How do companies cultivate a powerful brand following?
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The Power of Choice In part one of this series on the psychology of marketing and consumer behavior, we gave a brief overview of the definition of consumer behavior, the impact it has on society, and how it is applied by marketers. This week we’ll be discussing the capital C: Consumer. We’ll give an overview of the different types of …
An Introduction to Consumer Behavior The modern consumer doesn’t want to be reached. Consider that subtle ping of irritation every …
Brand Response to Disasters Companies Help Victims of Hurricane Harvey Hurricane Harvey hit Houston on August 25, killing 77 …
Ah, Halloween–that wonderful time of year when we put on costumes, drink pumpkin-flavored beer, and gorge on enough candy to …