• We connect your brand to your target audience.
  • IDealogic tells the right brand story to your target market.
  • Our brand science attracts passionate, loyal followers to your brand.
  • IDealogic has a process for creating brand culture.
  • Branding is Positioning
  • We transform brands from intangible entities to human identities.
  • Get immediate results for your brand with our advanced development workshops.

Brand to Human®

Brand Analysis

Our Brand Analyses provide invaluable information, including industry insights, brand overview, and much more.

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Creating the Bond

What creates the bond between ourselves and the companies we love? How do companies cultivate a powerful brand following?

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Our Portfolio

Our portfolio shows off our creative capabilities and extensive range of work. There’s room for your brand too!

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Culture matters in today's iconic brands

Brands Becoming Iconic: Start from Within

Culture plays a role of great importance in highly successful companies. We have found that companies who have established their principles, vision, and belief structure- and truly “live” by them- are the ones who really achieve a dedicated, cult-like following of brand advocates. This enables their specific company culture to grow and thrive- and that culture is what draws in …

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Branding Is Positioning

Branding is Positioning: The Science of Anchoring Your Company’s Message

Effectively branding your brand means that you are effectively positioning it to your target audience in two ways: 1) Your brand is different from your competitors, and 2) That difference is established in a memorable way. In 1983 Theodore Levitt, an award-winning Harvard Business School professor and American economist, said, “Differentiation is one of the most important strategic and tactical …

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