Benthic, an innovative global geotechnical solutions firm, commissioned the Houston-based branding agency to raise the brand’s perception in the marketplace and bring the company into the modern digital age.
IDealogic® implemented strategies to position the organization as the forward-thinking company it is through brand awareness and increased value, marketing and communications development, and the development of assets to impact their sales process. As an agency that focuses on helping clients grow and retain market share, IDealogic engineered this landscape to recognize a market leader by emphasizing positioning, recognition, and promotion of the company’s unique features and differentiators, purpose, values, and beliefs.
Benthic is part of the Acteon Group of companies—a group of organizations that are committed to shaping and leading an evolving global subsea services market. With over 15 years of experience in seabed drilling, Benthic is the industry’s most productive seabed data collector. The company’s Portable Remotely Operated Drill (PROD) is one of the world’s most versatile seabed drilling and geotechnical systems to date.
“Benthic is unlike any other company we’ve partnered with to date. They have achieved some truly incredible engineering, and it’s been an inspiring journey to work alongside them as they charge into the new era of digital. Our goal was to deliver a site that looks as innovative as the company is. There are exciting things in store for Benthic’s future, and I couldn’t be happier for such a well-deserving group of extraordinary individuals,” said Ruth Netanel, Principal of IDealogic®
Read the official press release.