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Social Proof: The Invisible Influencer

Why do people buy what they buy? What factors influence any of the thousands of decisions we make per day? …

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Millennial Marketing: You’re Doing It Wrong

Millennial this, millennial that. It seems like “millennial” as a buzzword isn’t going away any time soon. As the largest …

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The Importance of Design in Business

What do all the best brands have in common? Is it that they have great products or services? Sure. Do …

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The Psychology of Marketing and Consumer Behavior, Part 1

An Introduction to Consumer Behavior The modern consumer doesn’t want to be reached. Consider that subtle ping of irritation every …

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