Today’s consumer has more choices than ever before. To make your brand stand out from the crowd, we design your brand and messaging to reach out and grab their attention. We establish long-term associations in the Visual Cortex with stellar design and purpose-driven messaging so your brand stays top of mind.
Why do humans prefer attractive things? Brain studies have shown that attractive aesthetics can trigger the part of the brain that causes us to act. Beauty literally moves us. Much of this happens subconsciously in the Temporal Lobe, where visual and auditory signals are processed. Based on the science of aesthetics, we apply this information to create unparalleled brand appeal that attracts and captivates your audience.
Did you know that 90% of all purchasing decisions are made subconsciously? The Amygdala, the emotional center of the brain, processes information 5 times faster than the thinking mind. We’re experts at influencing a brand’s perceived value to ensure that subconscious decisions in your favor are a no-brainer.
What stops people from buying? Believe it or not, the biggest deterrent is the Paradox of Choice: the abundance of options. The Frontal Cortex is bombarded with around 10,000 decisions every day, so it’s easy to see how the average customer can be overwhelmed. We solve this problem by using a mechanism called positive framing. This activates the decision-making center of the brain, which helps encourage customers to choose your brand over the competition.
There’s no denying the influence of emotion on our experience with the world around us. The Limbic System has no capacity for language and works entirely through emotion and intuition. This part of the brain focuses less on how things work and more on why. We harness this information to create brands that appeal to the purpose-oriented, emotional mind in order to build lasting, meaningful connections with your ideal customers.